Jacquie Severs

I asked on twitter recently if Macarons were the new cupcake. I think they are fast becoming the treat of the moment. Since then, I've noticed them in virtually every magazine I've picked up, on every design blog, and have seen them in the grocery store when I've never seen them commercially. So, I guess it is official.

Macarons are not macaroons, which I am more familiar with. (Macaroons being the cookies with coconut) Macarons meringue-based: made from a mixture of egg whites, almond flour, and both granulated and confectionery sugar. The confectionery is characterized by its smooth, domed top, ruffled circumference, and flat base. Connoisseurs prize a delicate, egg shell-like crust that yields to a moist and airy interior.

They are so flexible for use in magazines and window displays because of their vibrant colour palette. Though they are more traditionally pastel, lately you will see them in every and any bright colour.

In particular a surge in popularity has happened in New York City, home of the cupcake phenomenon too. You can check out a variety of stores that are specializing in macarons in the New York Social Diary.





As with all trendy things, people love to tell the world about their love for it. We've had years of cupcake plates, tshirts, textile prints, themed events and so on. Mark macarons down as the new delicious food item to put on everything, and anything.

Below: Wall Art, TShirt, Themed Wedding Cake, Stationery, Themed Plates and necklace.